Brewdog adds to its alcohol-free portfolio
Brewdog has expanded its range of alcohol-free beers while also adding an alcohol-free cider from Hawkes cider.
The new 0.5% abv beers are Wake Up Call, a breakfast coffee stout, and Hazy AF an alcohol-free version of its existing New England IPA, Hazy Jane. These will join its existing alcohol-free beers: Nanny State and Punk AF.
The beers will initially be trialled at Brewdog’s new alcohol-free bar in London, the Brewdog AF Bar.
Managing director James Watt said: “Drinkers opting for low or no alcohol are in danger of compromising on quality, taste and experience, and that’s just the beer – forget about places in which to enjoy it.
“Alcohol-free does not need to be synonymous with taste-free. “Drink All You Can January” is our anti-Dry January. Whether you have cut alcohol out or are cutting back, we want to show that alcohol-free doesn’t mean compromising on quality and taste.”
The expanded alcohol-free portfolio also includes Designated Cider, the new alcohol-free cider from Hawkes, the London-based cider producer which Brewdog invested in back in 2018.
The 0.5% Designated Cider is made from British dessert and cider apples and it will initially be available in cans in 50 Brewdog bars across the UK and on draft at Brewdog’s AF bar, as well as the Hawkes Taproom in Bermondsey.
Hawkes founder Simon Wright said: “This cider is not only exciting because it is the first time a non-alcohol cider is being made in London but it finally means people who want to abstain or do Dry January can have a really good cider in their mitts. We are thrilled with the taste and results of this cider – why should you miss out when you are trying to do something good?”
In 2019 Hawkes embarked on a programme of collaboration ciders, including All Made Equal, made alongside ‘cider legend’ Tom Oliver. It also teamed up with its neighbours Anspach and Hopday to create The Sour Graff, a pioneering Dabinett Apple Sour Beer.