Bowmore teams up with Aston Martin
Islay whisky producer Bowmore has teamed up with Aston Martin for a series of limited-edition bottlings and marketing events.
It is billed as an exciting partnership between two British luxury brands that will yield a number of “outstanding products and experiences”.
Aston Martin Lagonda president Andy Palmer said: “This series of limited-edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast.
“As brands we have a lot in common. We both focus on indulging our customers with exquisitely-designed, beautifully-crafted products, often producing limited edition specials that celebrate our heritage.
“Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can’t wait to sample the fruits of this collaboration between innovative design and crafted product.”
The aim is to excite existing Bowmore consumers and attract newcomers to its range of peaty Islay malts.
It will host experiential marketing events featuring Aston Martins across the globe.
Albert Baladi, president at Bowmore brand owner Beam Suntory said: “It is exciting for an extraordinary brand like Bowmore to enter a global partnership with a brand of such high esteem and heritage, leading in its industry for beauty and craft for decades.
“Aston Martin embodies Bowmore’s commitment to time, with the craft and patience required to make sports cars and single-malt Scotch whisky very much intertwined.
“These shared values will underpin our series of product innovation and experiences with Aston Martin, and we can’t wait to collaborate on what will be a defining and industry leading collaboration for years to come.”