Purato line-up joined by a Sparkling Grillo
TWP Wines has launched a Sparkling Grillo to add to its recently revamped “Green to the Extreme” organic Sicilian range.
The sparkling variant joins Purato Cataratto Pinot Grigio Terre Siciliane IGP; Purato Nero d’Avola DOC; Purato Rose Terre Siciliane IGP; and an Appassimento Nero d’Avola, Siccari which was added earlier this year. The original three Purato wines are all organic, carbon neutral and vegan-friendly. They are sustainable paper, cardboard, ink and glass for the packaging.
Purato Grillo Spumante is made using the Charmat method and it has fine, gentle bubbles.
Stefano Girelli, managing director of TWP Wines, said: “Following great success with our Santa Tresa organic Grillo Spumante, we thought it would be the perfect addition to the Purato range. A Grillo Spumante from Sicily is something quite unusual and we find it a real talking point with our customers.”
The newcomer is aimed at the off-trade, priced around £11.99. It is available via North South Wines.
Joy Edmondson, marketing and buying director at North South Wines, said: “The Italian sparkling category might be dominated by Prosecco but consumers are now curious to explore beyond what they know. The timing is perfect to introduce an organic, vegan-friendly sparkling Grillo to our off-trade portfolio. From a marketing perspective, Purato has gained a loyal following and we feel our customer base is ready for a Purato Sparkling, which will be a very timely addition in the run up to Christmas.”