Nisa puts spotlight on ale as colder weather approaches

Nisa has announced it is helping retailers transition into colder weather with a Hail the Ale event to help drive footfall and sales.

The event, which will run until October 29, offers competitive pricing and offers on a wide range of popular ales.

Ales on the three for £5 promotion include: Brewdog Punk IPA 33cl and Elvis Juice 33cl. Sharp’s Doom Bar 50cl, Wychwood Hobgoblin IPA 50cl, Morland Old Speckled Hen 50cl, and Greene King IPA Gold 50cl, among others.

Nisa’s trading controller for beer, ales and cider, Sam Yeadon, said: “A variety of ales continue to perform well in our stores and we have timed our Hail the Ale event to coincide with the arrival of colder UK weather: Autumn brings the darker nights with the looming thought of the clocks going back, shoppers are looking for heartier drinks and spending cosy nights in by the fire.

“With an overindulgence and overspend across the summer value is important for shoppers, so the Hail the Ale event, which spans across 50 popular branded ales, is sure to boost footfall and basked spend for Nisa’s retailers.”

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