The Famous Grouse reveals third in its cask series
The Famous Grouse has launched Wine Cask, the third edition in its series of innovative blended whiskies inspired by different types of oak cask.
The Famous Grouse Wine Cask is finished in carefully selected Spanish red wine casks, which produces a fuller bodied whisky with the classic smoothness of The Famous Grouse, according to the producer. It said the additional maturation in the wine casks delivers a richer mouthfeel with layers of flavour you would expect from Spanish red wine, including dark chocolate, cherries, nutmeg and hints of black pepper.
Chris Anderson, head of brands at Edrington-Beam Suntory UK, said: “We place such importance on the quality of our wood, as it is such an integral part of bringing the product to life and we are delighted to be able to demonstrate this in an exciting, new way, through the launch of The Famous Grouse Cask Wine Cask. Wine cask finishing is still relatively new in the history of whisky but is quickly growing in popularity as distillers look to explore the extensive layers of flavour development.
"These innovations are contributing to the inauguration of an everyday premium category for Blended Scotch Whisky and this approach demonstrates our commitment to bringing fresh opportunities for growth within the category.”
The new edition is launching exclusively in Waitrose this month.
John Vine, Waitrose spirits buyer, said: “Waitrose and Partners is very excited to partner with The Famous Grouse on the exclusive launch of this new product, which we believe will appeal to both our whisky and wine aficionado’s alike. The Famous Grouse Wine Cask is an innovative launch which we hope will support the resurgence in the blended scotch, whilst offering an exciting alternative for those customers looking to explore a new category.”