Hooch brings back its Movie On Us campaign
Global Brands is bringing back its movie campaign for Hooch, promising it will be “bigger and better than ever before”.
The on-pack offer has been extended to more Hooch formats, with codes now on the 44cl cans as well as the 70cl and 50cl bottles.
The Movie On Us campaign offers a free movie with every purchase of these formats across Hooch’s Lemon Brew and tropical Hoola Hooch variants. Consumers who purchase these cans and bottles can use the simple scratch off mechanism on the bottles, allowing them to choose from a raft of blockbuster films and TV shows at no extra cost.
Last year’s campaign contributed to a 22% boost in sales and the company expects this year’s campaign to deliver even better results.
Global Brands conducted research which revealed that the average target consumer watches up to 33 hours of video content per week, with more than half of these consumers stating they usually drink at home.
Brand controller, Christian Sargison, said: “With huge blockbusters available in stunning UHD 4K, from the Marvel universe and 20th Century Fox through to hit box sets like Game of Thrones and Suits the ‘Movie on Us’ offer adds value for consumers and retailers alike. Perfectly suiting the Hooch consumer, our extensive research and targeted approach will ensure that we help drive off-trade sales for retailers.”
A movie marketing campaign will run throughout Autumn to support the promotion.