Brothers Cider enjoys 17% volume growth

Brothers Cider has reported 17% year-on-year growth thanks to new product releases and increased distribution for its existing SKUs.

IRI data shows that volume sales are up 17% in the 12 months to June 2019 following the launch of Parma Violet and Strawberries & Cream variants.

Morrisons, Asda and Aldi are among the retailers to give the brand additional space over the summer.

“The demand for fruit cider has soared in recent years, with millennials seeking new and exciting flavours making up half of this audience,” said senior marketing manager Nicola Randall. “Brothers is on an incredibly exciting journey and the addition of our two new flavours earlier this year formed part of our continued brand evolution as trailblazers of fruit cider.”

Commercial director Marc Charles said its increased listings show an appetite for “new, quirky flavours” within the flourishing fruit cider category.

In November 2018, brand owner Brothers Drinks rebranded as The Showering Cider Mill and announced plans to introduce more brands into the market.

Managing director Matthew Showering said: “Since buying our cider mill from C&C late in 2016, we now have one of the biggest and best cider producing plants.”

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