Royal Ascot 2019 sees wine sales soar by 16.4%

Hallgarten & Novum Wines enjoyed 16.4% year-on-year sales growth at the five-day Royal Ascot meeting in June.

The firm is the exclusive still wine supplier for the most important flat meeting in the UK racing calendar.

Around 300,000 racegoers pack into the Berkshire course over the five days to watch some of the world’s finest thoroughbreds battle it out for glory in a number of prestigious Group 1 contests.

Picking winners and roaring on selections always proves to be thirsty work, and this year Hallgarten sold more than 17,500 bottles of French wine and 14,000 bottles of Italian wine during the week.

Rain lashed the course during the first two days of the meeting, but rosé sales remained buoyant and grew 15% year-on-year. Château de l’Aumérade Cuvée Marie Christine rosé from Provence was the key driver of this performance.

Hallgarten reported that white wine sales increased by 7% and reds were up 13% year-on-year.

Wines from South Africa saw the greatest increase in demand from 2018 to 2019, with a 42% increase in number of bottles sold between the two years. Following closely behind were the wines from Italy, with sales volume increasing by 29% over the same period.

Beverly Tabbron MW and her team trained 1,126 people from the front of house teams at Ascot about wine service, food pairings and the stories behind the wines on offer in the days leading up to the meeting.

Each restaurant, including those headed-up by Raymond Blanc, Simon Rogan, Eric Lanlard, Ollie Dabbous and Philip Howard, chose wines from the Hallgarten portfolio to pair with their bespoke menus for the guests in the Royal and Queen Anne Enclosures.

Hallgarten’s national account manager, Howard Corrigan, said: “Royal Ascot has once again been a fantastic event for all involved! This racing spectacle truly is one of the most prominent in the British racing calendar and we are delighted to play our part in ensuring it is a huge success for racegoers.

“This year we have seen demand from customers for all areas of our portfolio: Gérard Bertrand in Languedoc-Roussillon, Michele Chiarlo in Piedmont, Berton Vineyard in South Australia, Saint Clair in Marlborough and Swartland Winery in South Africa, were all highly sought-after, in all enclosures.” 

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