Diageo Reserve unveils urban distillery for Roe & Co

Diageo Reserve’s premium Irish whiskey Roe & Co is set to open the doors to a new £22.3 million urban distillery and visitor centre this month.

The new distillery, which is located in the former Guinness Power Station at St James’ Gate in Dublin, will distil 14,000 litres of whiskey in every run.

The Roe & Co blend was created by master blender, Caroline Martin, who chose an intense, fruity malt whiskey and smooth grain whiskies that have been slowly matured in first fill Bourbon casks.

The new visitor experience will allow guests to explore the working distillery. Tours will have a maximum of 16 guests each time for a 75-minute tour. Guests will be able to explore the brand in Room 106, named after the number of blends it took to perfect the Roe & Co whiskey.

Grainne Wafer, global brand director for Roe & Co at Diageo, said: “Our master blender Caroline Martin began the journey of reimagining Irish whiskey, but we didn’t stop the reinvention there. Today we are launching a state-of-the-art distillery and experience like no other, led by our extremely talented distiller, Lora Hemy. This boutique experience, which will have a maximum of 16 guests per tour, will ensure visitors can get up close and personal with our remarkable distillery and whiskey, focusing on the five pillars of flavour.

“The distillery will provide direct employment for 18 people and will complement what is already the country’s most popular tourism offering, The Guinness Storehouse. This £22.3 million investment into the Roe & Co Distillery further demonstrates Diageo’s commitment to the growing vibrancy of The Liberties, one of the City’s most dynamic districts and the heart of brewing and distilling.”

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