VK reveals big push for its mixed pack via a summer campaign
VK is giving consumers 20% off at fashion retailer New Look this summer with every purchase of its mixed ten-pack.
The campaign ‘VK Sorts Your Summer’ is supported by a six-figure marketing push, which will see VK work with Love Island stars Alex and Olivia Bowen as well as a raft of celebrity influencers.
The brand will undertake experiential activity over the summer, where fans can win the chance to be styled by the Love Island duo in New Look clothes, get their hands on exclusive VK merchandise and taste limited edition VK flavoured adult ‘pick and mix’ sweets. The merchandise includes VK trainers, backpacks and sunglasses.
VK is also embarking on an advertising campaign in Heat magazine, The Metro, Lad Bible, The Daily Mail and The Sun.
Steve Perez, Chairman at Global Brands, said: “We are thrilled that our new Tesco listing enables even more VK fans to get their hands on the VK mixed pack and benefit from the New Look offer.
“Fans of VK are genuinely passionate about the product and we wanted to partner with a brand that shared our ethos, fan base and demographic and reward them with an offer to complete their summer look.
“With an exciting summer of activity ahead, VK is there every step of the way to sort consumers’ summers, whether that be their summer fashion, festivals or fun times like BBQs and house parties.”
The 20% off voucher, which can be used in New Look stores or online, is called out in a the new campaign on the tropical VK mixed pack box, which now contains the newest flavour VK Watermelon.
The mixed pack will be available in the off-trade at Tesco, Asda, B&M, Spar, McColl’s and Nisa stores, plus independent convenience stores with an rrp of £8-£10.