Tanqueray launches pre-mixed bottles of G&T
Diageo Reserve is launching two ready-to-drink (RTD) formats for its Tanquaray brand.
The 6.5% abv pre-mixed drinks comprise tonic mixed with Tanqueray London Dry Gin and Tanqueray Flor de Sevilla Distilled Gin. These will be available as a 27.5cl single-serve glass bottle or in a 4x27.5cl pack.
Rich Larkin, Head of Diageo Reserve GB, said: “With an exceptional recipe, unchanged since its introduction in 1830, Tanqueray London Dry Gin, has an unmistakable taste and quality and remains a firm favourite amongst consumers. Alongside this, the interest in flavoured gins is also a trend which is continuing and the introduction of Tanqueray Flor de Sevilla Gin and Tonic offers further differentiation for shoppers looking to experiment.
“We’re really excited to be launching two premium and quality-led RTD innovations so that customers can enjoy a perfect Tanqueray serve every time. As we step into the summer season, we’re confident that the Tanqueray and Tonic premixes will be the perfect addition to shopping baskets for occasions across the off-trade – including at home, picnics, barbecues, garden parties and festivals.”
The four-packs (rsp: £10) will be available from June in Ocado and Amazon while the single serve bottles will be available from Waitrose, Ocado and Amazon, priced at £3.