The Boutique-y Gin Company adds 40% extra liquid to ten of its gins
The Boutique-y Gin Company (TBGC) is resizing its ten most popular gins from 50cl to 70cl, with no additional costs to the consumer.
The resized range includes: Moonshot, Cherry, Spit-Roasted Pineapple, Yuzu, Rhubarb Triangle, Strawberry Balsamico, Cucamelon, Neroli, Finger Lime and Chocolate Orange.
The 70cl range will still retail at £29.95 and no changes have been made to the recipes themselves.
Ben Ellefsen, managing director of Atom Brands, said: “The first two years’ growth in TBGC has been explosive. We’ve proved the concept of incredible liquids in unique packaging, as well as gaining huge efficiencies of scale.
“We’re now at the stage where we’re able to pass these efficiencies on to our customers by moving to a larger pack size across our core range with no increase in price and no change in the award-winning liquid other than creating consistency across the range by standardising the ABVs.
“Our vision is a world where every single drink is as close to perfect as possible. This move represents a ‘thank you’ to the tune of a full 40% to our customers for their belief in the brand, and enables them to get ever closer to that vision.”