Quinta do Portal targets indies with summer promotion
Quinta do Portal has a new summer promotion as part of its strategy of focusing on the UK independent trade.
The family-owned table and Port wine producer, based in the Douro Valley, is launching a promotion on three of its key table wines.
The activity, which will run from June 1 to August 31, will include a price promotion to drive volume but the producer will also reward the store with the most innovative in-store display during the month of June with a trip to two to the Douro to visit the Quinta do Portal winery. Those taking part will need to post pictures of their in-store displays to Instagram ((#quintadoportal, #ABSWines). Five runners up prizes are also on offer.
The company’s Colheita range features in the promotion: Colheita Branco 2017, Colheita Rose 2018 and Colheita Red 2016.
Pedro Branco, owner and export manager, will be on the Awin Barratt Siegel Wine Agencies (ABS) stand (E30) during the London Wine Fair later this month, pouring the wines featuring in the promotion.
He said: “I am really looking forward to seeing how creative the UK independent trade can be with this promotion and to meeting as many of them as possible during LWF and subsequent trips to the UK during the summer period.”