Majestic begins Naked Wines store trial in Wakefield

The Majestic Wine store in Wakefield has been transformed into a Naked Wines showroom as part of a trial from the group.

Last month Majestic announced plans to shut an undisclosed number of stores in a sweeping revamp of its business.

The company will rebrand as Naked Wines plc to reflect a growing focus on online sales going forward.

Rumours that the entire Majestic Wine retail estate will be sold as a going concern may prove unfounded as it unveiled the Naked Wines store on LinkedIn.

“Exciting to see the facelift underway at Majestic Wine Wakefield,” said store manager Andrij Jurkiw. “Now our first Naked Wines retail store. Over the next few weeks you’ll be able to taste some of the new wines in stores. Three great new services for customers are launching today too. Come for a chat about the changes over a glass of wine with us.”

The group, which purchased Naked Wines in a £70 million deal back in 2015 and installed founder Rowan Gormley as chief executive, said that this is the only trial store to be rebranded as Naked and it will monitor developments before making a full decision about the retail estate.

It is set to announce its latest financial results in June and it pledged to provide more details then about how many stores it will shut.

Uncertainty exists among some staff and they are looking forward to gaining clarity about their futures.

“I am glad that I decided to leave the company,” said former store manager Dominic Webb, who left before the announcement about store closures. “The minimal job security and lack of communication from people above me about what is going to happen next being the main reasons why I have left. Not having a job to move onto is both a scary and exciting challenge. Whatever the future brings I’m looking forward to it.”

Majestic’s share price stood at 270.5p prior to the announcement and it decreased 11.1% to 241.5p by 10am on the Monday the news broke. It has since recovered somewhat and opened at 250p today.

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