Waitrose launches Gin O'Clock at-home gin experience

Waitrose has launched a new service allowing customers to try a variety of gins without leaving the house.

The new gin experience offers five different gins as part of a new launch called Gin O’Clock, which falls under the Waitrose Wine Tasting at Home concept.

The experience offers a two-house session led by one of the supermarket’s specialists and it can be either hosted in the home, hired accommodation, office or event space.

The tasting includes five types of gin, including a pink pepper and sloe gin, paired with a variety of Fever-Tree tonics. The specialist talks through the history of gin and demonstrates the art of getting the perfect blend of botanicals. Customers will also be shown how to make the perfect G&T.

The service will be available from May but pre-bookings are available now. The experience is priced at £400 and can be for 6-10 people.

Andrew Riding, drinks experience manager at Waitrose Wine Tasting at Home, said: “The Waitrose Wine Tasting at Home Gin O’Clock experience is a fun and relaxed way for you and your guests to find out more about various gin flavour profiles. From knowing how much ice to use, to which glass choice is best, our experience will help hone your gin and tonic making skills. Britain is having a great love affair with gin at the moment and we are excited to either teach fans more about their favourite drink or introduce the world of gin to newcomers.”

Waitrose Wine Tasting at Home also offers wine and sparkling wine experiences including Fizz Fancy at £50 per head, which includes Prosecco, cava, cremant, English sparkling and Champagne.

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