Larkan aims to fill gap for "very premium" canned wine
Larkin Wines, a boutique Napa winery which specialises in premium wines priced around £70 per bottle, is set to launch a range of canned wines in the UK.
Larkan was created to fulfil a gap in the market for very premium canned wine, and the producer hopes it will extend drinking occasions for the super-premium category, incorporating festivals and sporting events.
Distribution will be via James Hocking Wine, the new specialist boutique Californian agency, which launched in the UK last month.
Larkan Napa Valley White 2017 is a blend of Sauvignon Blanc, Viognier and Roussane; Larkan Napa Valley Red 2017 is a 100% Merlot; and Larkan Napa Valley Pink 2018 is a 100% Pinot Noir from Carneros.
Grapes have been sourced from the same small plot vineyards used for Larkin bottlings. The cans will retail in the UK at £9.99 for 37.5cl. Target sectors include specialist wine merchants, speciality food and drink retailers and event caterers.
Sean Larkin, winemaker and owner, said: “The idea for Larkan came about when I was at the beach with friends and we had no wine due to the no glass policy. I started researching alternatively-packaged wines already on the market, and quickly realised there was no offer within the super-premium category.
"It was pretty clear that putting top notch Napa Valley wine in a beer can might be divisive – and certainly a little crazy – but I genuinely free there is a significant market potential.”
Larkan will launch at the Essential Californian tasting on March 12 in London.