Fentimans launches Apple and Blackberry soft drink
Fentimans is adding Apple and Blackberry, blending the two “quintessentially British” fruit to create a new soft drink.
The drink has been made using the botanical brewing method used to make all Fentimans drinks, combined with a combination of crisp apple and blackberries.
Marketing director, Andrew Jackson, said: “Being British is embedded in the DNA of the Fentimans brand. There is nothing more quintessentially British than red apples and juicy ripe blackberries in late summer. Our latest flavour innovation has been rigorously tested, and we are confident that this latest addition combines the superior flavour experience consumers are seeking, with a unique British twist”.
The drink will be launched in the 27.5cl bottle, as well as the 75cl sharing format for grocery. The launch will be supported by an advertising campaign, including outdoor and digital, including a British Garden Games Activation. The drink has an rsp of £2.90 for 75cl and £1.25 for 27.5cl.
The Fentimans range now comprises 12 flavours of soft drinks and 14 mixers as well as a selection of pre-mixed alcoholic beverages.