Purity Brewing partners with Galipette Cidre
Purity Brewing Company is to distribute Galipette Cidre in the UK.
The partnership, with Galipette’s parent company, Cider Supply Company, will see the Warwickshire-based independent brewer distribute the French pure juice cider range across the UK.
Purity was founded in 2005, and it produces beers such as Pure Gold, Pure UBU, Mad Goose and Longhorn IPA.
Managing director, Paul Halsey, said, “We are delighted to add the fantastic Galipette Cidre range to our award-winning portfolio. We only work with the best quality brands who share a similar ethos and values to us and we are confident Galipette’s premium pure juice ciders will be a great addition to the UK cider market.”
Cider Supply company managing director, Ilkka Soini, comments: “We are thrilled about today’s announcement for the UK, which will see Galipette Cidre significantly strengthen its route-to-market across on and off-trade channels in the world’s largest cider market. Purity’s passionate and talented team, outstanding beer portfolio, strong nationwide distribution platform and proven brand-building capabilities make them an ideal partner to execute against our growth strategy.”