Kopparberg producer unveils low-calorie RTD range
Kopparberg producer Cider of Sweden has released a pair of low-calorie RTDs under a new brand called Balans Aqua Spritz.
The 25cl cans are 4% abv and each contains just 58 calories, in an effort to help consumers watch their waistlines while enjoying a refreshing tipple.
It claims it is the lowest-calorie 4% abv drink on the market, and it comes in two flavours, mandarin and lime.
It is fermented from apple juice, which breaks down the naturally occurring sugars into alcohol, providing a naturally low-calorie base. A hint of cane sugar and natural fruit flavours are then added after fermentation to enhance the taste.
Rob Salvesen, head of marketing at Kopparberg, saod: “We know that people see social occasions where they might want to have a drink as an important part of their lives but often, drinks choices can be limiting.
“Move aside vodka, lime and soda. Balans is refreshing, light in taste, and is currently the lowest calorie 4% ABV drink available in its current 25cl serve.
“With Balans, we’re helping consumers say no to ‘maybe next time’ and yes to embracing 2019.”
Balans hits Asda shelves today with an rrp of £1.70.