Premium Spanish gin Nordes heads to UK via Craftwork
Craftwork has been appointed as UK distributor for the premium Spanish gin brand, Nordés.
The Galician gin is described as “Spain’s fastest growing premium gin brand”, and the new partnership with Craftwork is part of a strategy to widen its presence in the UK via the off and on-trade.
Jeremy Rockett, md Craftwork, said: “We are thrilled to be working with Nordés – they are a brand after our own heart, valuing relationships with the trade and investing in engagement. Nordés has build a phenomenal presence in Spain and we will be looking to transfer some of that passion over to the UK via standout initiatives such as Nordés Atlantic pop-up bars.”
Maarten Van Dam, area sales manager for the brand, said: “This partnership is the natural progression for Nordés gin, it has become intrinsically linked with Spanish culture and we hope to keep this ‘spirit’ alive. It’s an important moment for the brand and the UK is a key market that needs nurturing in a very specific way. Craftwork will build on the good work done so far and take Nordés to the next level of engagement both with the trade and to hearts and minds of UK consumers”.