Naked Wines launches its crowdfunded English sparkler

Naked Wines’ first crowdfunded English sparkling wine has been launched this week.

Beora is the name chosen for the wine by Naked’s Angel investors. They also chose the blend of grapes and label design for the wine, which has been produced by Charles and Ruth Simpson at Simpsons Wine Estate in Barham, Kent.

More than 1,200 of Naked’s Angel investors have been involved in the project from day one. The Angles selected the name of the wine from more than 200 submitted names. The winner, with 50% of the votes, was Beora, the name of the Saxon chief who the village of Barham was named after.

The Angel’s also chose the blend, which is 80% Chardonnay and 20% Pinot Noir, giving notes of white peach and a hint of toastiness on the nose.

For the label design, the Simpsons approached the University of Creative Arts in Kent, asking students to submit their label designs for the wine. The winning label, voted for by the Angels in June 2018, was designed by Katharine Leigh-Ferguson.

Each of the Angels who invested in 2016, will receive a case of four bottles of Beora 2016 and two bottles of Beora Reserve 2016 from the Simpsons Languedoc estate, Domaine Sainte Rose.

Beora will be available to purchase on the Naked Wines website this week, priced at £23.99 per bottle for Naked Wines Angels.

Eamon FitzGerald, md, Naked Wines UK, said: “Between Angels deciding on the blend, proposing the name of the wine, and voting or the label from a local art school student, this has been a real team effort between winemaker and customers. And the journey has just begun… Because of the amazing weather this year, English wine has had its vintage of the century. So, we are only just getting started with the Simpsons’ English wine adventure.”
Charles Simpson, winemaker, said: “This project with Naked Wines has been incredibly fun and inclusive. We have really enjoyed and appreciated the support and enthusiasm from the Angels over the past two years. We are also pleased to hear that Angel investors who have already received their bottles of Beora 2016 absolutely love it!”

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