Kopparberg Black makes its off-trade debut in keg format

Kopparberg has announced its premium draught variant will be available in supermarkets for a limited period.

The Swedish cider producer’s blackcurrant & blackberry flavour – Kopparberg Black - has been exclusively available in selected bars and pubs and it will now be packaged in the KopparKeg format for the off-trade, while stocks last.

The limited edition KopparKeg will offer five litres of the new variant to off-trade consumers for the festive period. Kopparberg Black infuses apple cider with blackcurrant and blackberry.

Rob Salvesen, senior marketing manager, said: “Kopparberg Black has proven hugely popular this year, so we thought it was only fitting to make it available to consumers to enjoy everywhere for the festive period. Around this time, when socialising occasions with friends and family are at an all-time high, we are excited we can provide a way for Kopparberg drinkers to enjoy the delicious taste of Kopparberg Black in their own homes.”

The Kopparberg Black KopparKeg will be available exclusively in Asda supermarkets for one week from today (November 23), before it launches in Morrisons and Tesco in the following weeks, priced at £18.