Fentimans reveals Spirits Pairing Guide
Fentimans has developed its first Spirit Pairing Guide, designed to help users discover “the perfect pairing of Fentimans mixer and spirit”.
The producer of premium botanically brewed drinks collaborated with mixologists to create the guide’s pairings, from the familiar to the more experimental.
The guide has been launched as a tool to educate and support its on and off-trade industry stakeholders as well as end consumers.
Claire Tyson, Fentimans senior customer marketing manager, said: “Driven by innovation and customer demand, we continue to grow our diverse range of tonics and mixers. When users are mixing our drinks, we need to ensure there are having the ultimate flavour experience. Our Spirits Pairing Guide can be used as an inspiration to try new and exciting flavour combinations.”
The launch follows activity from earlier this year whereby the producer invested £1.2m on a rebrand for the fill portfolio.
To download the Guide and to find more information, visit the Fentimans website: