Majestic to back English rugby union in wine partnership

Majestic Wine has signed a four-year deal as the official wine merchant of English rugby union and its home stadium at Twickenham.

It will be the exclusive wine supplier across bars and hospitality areas at the stadium for all events.

Majestic will also provide sommeliers for a newly-redeveloped hospitality area in the East Stand and build its own bar in the BA Fan Village

The deal also includes branding and advertising around the stadium.

Majestic discounts will be given to RFU-affiliated clubs, England fans attending matches, Twickenham debenture holders, members of the England Rugby Club and visitors to the World Rugby Museum and England Rugby store.

Jo Gunn, partnerships director at Majestic Wine, said: “It’s fantastic to get the chance to work together with English Rugby and the Twickenham team.

“At Majestic we know all about pairing perfect wines with perfect occasions, and they don’t get much bigger than this.

“We’ve created a bespoke range of wines for the ground, including an exclusive new Majestic Loves Rugby wine.

“We can’t wait to see what rugby fans think. Hopefully, working together, we can kick bad wine into touch, both at the ground and across the UK.”