Pernod Ricard UK adds Canada's Ungava
Pernod Ricard UK will market and distribute Canada’s super premium gin brand, Ungava, from January 2019.
The gin has a distinctive natural yellow colour and is distilled in small batches, using traditional techniques and a ‘unique selection’ of 100% natural herbs and betties indigenous to the Arctic region of Canada.
Chris Ellis, commercial director for Pernod Ricard UK, said: “The explosion of gin in the UK has been driven by consumers seeking new and visually appealing serves. Gin has become the largest growth contributor to total spirits over the last five years, with growth being driven by the super premium sector. With innovation key to growth acceleration, Ungava is the perfect addition to our existing range that capitalises on super premium gin trend and current demand.”
Ungava is currently available to the grocery channel, priced at £32.