Malbec joins Kingsland’s Shorn On Tour line-up
Kingsland Drinks has added a 1.5-litre Malbec pouch to its Shorn On Tour wine range.
The new wine is being listed in Morrisons stores nationally.
The Californian Malbec joins Shiraz and Pinot Grigio pouches in the Shorn on Tour range, both of which launched in the spring.
Those wines are listed by Tesco which has now added them in a further 500 stores in an extension of the brand’s distribution.
Shorn on Tour is itself a brand extension of Kingsland’s Shorn bottled range from Marlborough in New Zealand.
Kingsland said You Gov research showed that consumers favoured 1.5-litre wines for practicality and convenience while Wine Pro research found that the format especially appeals to under-35s.