Bancroft takes on iconic Barossa producer Seppeltsfield

Bancroft Wines has bolstered its portfolio with 167-year-old Barossa Valley producer Seppeltsfield and it will relaunch the wines into the UK market this month.

Joseph Seppelt founded the winery in 1857 on the western ridge of the Barossa Valley and built up a reputation for fortified wine.

It was family-owned until 1985, when it entered a period of corporate ownership, before former winemaker Warren Randall purchased it in 2007.

Every year it releases a 100-year-old single vintage wine, but it has only just released its first non-fortified wines to the trade.

Previously they were only available at the cellar door, but Bancroft is now offering an Eden Valley Riesling, an unoaked Grenahce and a Barossa Shiraz, all made by winemakers Fiona Donald and Matthew Pick.

Bancroft will also be offering a selection of bottlings from Seppeltsfield’s Para Tawny Collection, as well as rare vintage antiquities from the estate’s Centennial Collection.

“Seppeltsfield has been instrumental in shaping the history of the Australian wine industry, and it is an honour to be relaunching their wines in the UK market at such a pivotal moment in the estate’s history,” said Bancroft chief executive Jon Worsley.

“Their fortified wines are true treasures of the wine world, and their focus on quality and authenticity has translated seamlessly into their fantastic new range of still wines. They are the perfect partners for Bancroft and we look forward to working together for many years to come.”

Chad Elson, general manager of sales and marketing at Seppeltsfield, added: “The UK market played a significant role in the early success of Seppeltsfield. The era of Imperial Preference particularly encouraging the estate’s rise as a supplier of choice for brandy, tawny, spirits and liqueurs.

“Coupled with this historical link, Bancroft’s on-trade and independent retail focus aligns perfectly with our desire to bring Seppeltsfield back to select markets through quality distribution.”

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