Champagne Castelnau launches Extra Brut
Champagne Castelnau is adding an Extra Brut to its range to meet increased demand for the ultra-dry style among British consumers.
Keith Isaac MW, head of distributor Castelnau Wine Agencies, is bullish about UK customer interest in the new Champagne.
He said: “Champagne Castelnau Extra Brut increases our offer to customers with a style that we know many consumers are looking for and I expect it to make a significant contribution to the brand’s ever growing position in the UK market.”
The new wine is matured on its lees for seven years and it blends 45% Chardonnay, 10% Pinot Noir and 45% Pinot Meunier.
Pascal Prudhomme, managing director at Champagne Castelnau, said: “Adding an Extra Brut to our customer offer makes complete sense and fits perfectly with our strategy due to its contemporary appeal.
“With a dosage of 2 grams per litre, our Extra Brut is perfect either as an aperitif or for food-matching.
“This new style in our range gives us additional possibilities to communicate with consumers about the different occasions on which to enjoy our Champagnes.”
Champagne Castelnau Extra Brut has an rpp of £35.