Oddbins puts faith in New World and emerging regions

Oddbins is putting its faith in New World wines in the run-up to Christmas as it bids to offer its customers good value for money.

The retailer has bolstered its offering from Australia and the US, while it has also filled its shelves with a number of new wines from Romania, Georgia, Macedonia, Uruguay, Slovenia and Switzerland.

Head buyer Ana Sapungiu MW told DRN: “There is a noticeable focus on non-classic regions and the New World. We have really gone for the New World for Christmas and we feel confident that shoppers will explore new areas.”

When asked about shopper spending habits in the current economic climate, she added: “I am not going to lie, it’s not easy, but what’s reassuring is that when people come into our stores they are happy to look for something different.

“The average spend is probably maintained, but customers come in and expect more for that money, so we have to try extra hard to deliver for the price. 

“But we can see it as a real opportunity to be bold and deliver for the price.”

Sapungiu said the buying team has found well-made and interesting wines from the likes of Georgia and her native Romania.

The team has increased its number of wines from Portugal to 35, excluding ports. 

“New in are the Fado wines made by Australian winemaker Peter Bright,” said Sapungiu. 

“Peter adds a touch of New World through his engaging labels and choice to feature varietals on the front, the 100% Alicante Bouschet being my favourite.”

Germany continues to be a staff favourite and Oddbins is stocking wines from three new young producers from Pfalz and Nahe.

It also continues to champion grower Champagnes, with two exclusives from Henri Harlin and H Blin.

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