Chase Distillery revamps Single Estate spirits collection
Chase Distillery has unveiled a new bottle designs for its entire range of Single Estate spirits in order to unify the vodka and gin families under the Chase name.
The revamp, scheduled to coincide with the producer’s 10-year anniversary, also aims to highlight the provenance and character of the British spirits company.
In 2008 Chase Distillery was the first to establish a Single-Estate Distillery in the UK. The distillery promoted its ‘field to bottle’ ethos from the start, by highlighting the journey made by its spirits, from the potato fields on the family’s Herefordshire farm, to distilling and bottling on site at the distillery.
The redesigned vodka and gin bottles are cast from bespoke moulds featuring embossed Chase Distillery branding and intricate line drawings of potato roots on the vodka family and botanicals on the gin family. The phrase ‘250 Single-Estate Potatoes’ is embossed on the bottom of each bottle, indicating how many Chase potatoes are used to create each 70cl of spirits.
Copper accents on the top and bottom of the bottles have also been added – a nod to Chase Distillery’s copper pot stills, Fat Betty and Ginny, which have been in use since the brand’s inception. Additionally, a perforated edge around the label alludes to Chase’s quintessentially British identity by referencing Britain’s first perforated postage stamp, The Penny Red.
James Chase, global brand ambassador, said: “We couldn’t be prouder of the new look that our bottles will feature. We hope to unite our vodka and gin under the same premium design and reinforce our ‘field to bottle’ message.”
The new packaging has been in the pipeline for a year and coincides with the brand’s 10th anniversary, which was kick started in April when the company gave away its first ever Land Rover. The new packaging will be distributed nationally from this month.