Hendrick's unveils £13m revamped Gin Palace
Hendrick’s Gin has unveiled a new distilling home, which the company said is “truly befitting a gin famed for its sense of invention and wonder”.
The Hendrick’s Gin palace and distillery has been expanded to meet the growing global demand for Hendrick’s, which is described as being "uniquely infused with essences of cucumber and rose". The expanded venue is also designed to allow master distiller, Lesley Gracie, the creative freedom to experiment and conceive new Hendrick’s variants.
The distillery has now doubled its capacity to meet increased demand, while also allowing for more space for NPD.
The Hendrick’s Gin Palace also features “a mysterious and enchanting” walled garden, which leads to a Victorian-inspired palm house. This is flanked by two botanical hot houses and it used to cultivate a plethora of unusual botanicals and flora from around the world. Within this there is an inner sanctum which is Gracie’s laboratory, which features a flavour library, a lecture theatre and a bar.
There is also two new still houses, taking the total number of stills to six: four Bennett stills including the original antique copper still from 1860 and three precise replicas. There are also two Carter Heads, including one original constructed in 1948, and one exact reproduction.
William Grant & Sons has invested £13m in the expansion, which it said is a reflection of the confidence and excitement it has in the future of Hendrick’s.
Lesley Gracie, master distiller, said: “I have been distilling Hendrick’s for almost 20 years and during that time, my team and I have had the opportunity to explore and experiment on a small scale. However, I am thrilled and excited to take full advantage of our wonderful new distillery and begin working on a line of experimental liquids, some of which will hopefully blossom into future release and potential new expressions of Hendrick’s.”
Pamela Selby, the global brand director for Hendrick’s, said: “The Hendrick’s Gin Palace in its design and experience, is intended to inspire curiosity, open minds and serve as a platform for invention. It pulls back the curtain on the wondrous production method and showcases the many layers of Hendrick’s that it has become celebrated for, some humorous, others curiously intellectual, detailed and deeply meaningful. It represents the confidence we have in the brand that helped to kick-start the ginaissance and leading role it has played ever since.”