Curious Brewery becomes first sponsor of UK's wine harvest
Curious Brewery has announced it will be the first-ever sponsor of the UK’s wine harvest, which is set to be the biggest in its history.
The premium beer brand’s sponsorship will cover many of the UK’s leading vineyards and one in France.
This summer’s grape harvest is set to be the biggest in the country’s history, thanks to the long hot summer, and increased plantings over the past few years. Winemakers are confident of a bumper crop, which could surpass the success of 2014, when 6.3 million bottles of wine were produced.
Curious’ sponsorship will see grape-pickers in the selected vineyards receive thousands of bottles of the producer’s flagship Curious Brew during picking season, currently scheduled to begin in the third week of September.
The vineyards covered by the sponsorship are: Chapel Down, Squerryes, Hattingley Valley, Hush Heath, Hambledon, Ridgeview, Simpsons and Sainte Rose.
Julia Trustram-Eve, marketing director for Wines of Great Britain, said: “Harvest is an exciting and the busiest time for all the vineyards across the country, when the harvesting and winemaking teams work closely together and around the clock to bring in precious grapes and create the delicious flavours and aromas that we will be enjoying in the wines for years to come.
"This year vineyards are particularly excited after what has been a great growing season in 2018. There is a common saying in wine regions around the world that, “it takes a lot of beer to make wine!”
Curious Brewery managing director, Gareth Bath, said: “The best way grape-pickers in Britain can slake their third this harvest is with England’s very finest premium lager. Long hot harvesting days refreshed the way we have been doing in England for centuries – with the finest locally produced beer.
"Curious Brew uses Bacchus wine yeast, which echoes the notes of some of the country’s finest wines, hence our thrill at becoming the first sponsor of the wine harvest.”
Head winemaker at Chapel Down, Josh Donaghay-Spire, said: “Every year British winemakers welcome a highly dedicated team of pickers to harvest our crops; they are a vital extension of the team here and are absolutely crucial for the quality of the harvest.
“We are delighted to be able to ensure the thirst of all the pickers of Britain is quenched with Curious Brew and that they are able to enjoy the ‘fruits’ of last year’s labour whilst ensuring that next year’s crop is in good hands.”