TGI Fridays launches pre-mixed cocktail range
TGI Fridays has launched its first range of ready-to-drink cocktails, available for the retail trade.
Manchester Drinks has secured the license for TGI Fridays Pre-Mixed Cocktails through global brand extension agency Beanstalk. The product is available now, exclusively in Tesco.
The range comprises three flavours chosen from the brand's extensive cocktail menu: Passionfruit Martini, Pink Punk Mojito and Long Island Ice Tea. The TGI Fridays branding features on the bottles.
Richard Benjamin of Manchester Drinks said: "TGI Fridays is renowned for its sociable atmosphere and the celebration of that Friday feeling, something all of us can relate to. We have identified a strong opportunity to attract shoppers to the ready-to-serve fixture by offering the adventure and innovation of the TGI Fridays cocktail menu in stores.
"We are delighted to launch our range of pre-mixed cocktails, which provide a simple way for consumers to enjoy the authentic taste of TGI Fridays' cocktails at an affordable price.
Chris Phylactou, vice president of global licensing, strategic sourcing and brand protection for TGI Fridays, said: "For the first time, TGI Fridays has launched a range of signature ready-to-drink cocktails for the UK market. Since 1965, our skilled mixologists have delivered the most innovative cocktails with the tastiest ingredients in-restaurant, with a history of over 500 cocktails on-menu.
"Through this collaboration between TGI Fridays and Manchester Drinks' expert teams we are thrilled to offer fans of our restaurants the opportunity to enjoy TGI Fridays cocktails in between restaurant visits, as they have been able to do in the US for many years."
Keith Clydesdale, buying manager of spirits at Tesco, said: "We welcome the introduction of TGI Fridays Pre-Mixed Cocktails to our range of ready-to-serve products. We believe this recognisable and fun brand will meet the current consumer demand for more innovative cocktails for at-home consumption."
The ready-to-drink cocktails are 10% abv and are available in 50cl bottles, priced at £6 each.