Hooch unveils movie campaign

Hooch has revealed its big movie giveaway promotion, which will run over the summer months. 

The RTD brand plans to give consumers access to “thousands of movies at the touch of a button”, including many of the biggest cinema blockbusters, by giving away a movie with every purchase of a promotional bottle or pack.

The limited-edition promotion aims to encourage drinkers to enjoy a Big Night In, courtesy of the brand.

Christian Sarginson, brand controller at Global Brands, said: “Continued research into our consumers’ habits and behaviours has been key in developing our latest campaign. Hooch has such a diverse drinker base that finding common interests can often be tricky, however this promotion enables us to reward all our key drinker types as well as recruit new consumers to the brand. With the World Cup Love Island over there is a gaping hole in prime-time TV, so we’re providing the perfect solution to fill it.”

The new promotion can be found on the back of both the Lemon Brew and Hoola Hooch bottles, with a simple scratch and reveal mechanic. Hitting shelves now, the individual codes can be found on 70cl and 50cl bottles while two codes can be redeemed within the Hooch 10 packs.

Global Brands will support the on-pack promotion with a social media campaign and on-trade activity across the summer. 

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