The Benevolent takes on three high-profile trustees

Drinks trade charity The Benevolent has appointed three new trustees to help expand its reach and support more vulnerable members of the industry.

Enotria & Coe chief executive Troy Christensen, Treasury Wine Estates European managing director Tom King and Bibendum PLB chief executive Michael Saunders have all joined as trustees.

Saunders will succeed current chairman Tom Yusef in January 2019, and Christensen will then take over as chairman in January 2021.

They will all provide expert consultation on improving the charity’s operations and communications, as well as helping to raise the profile of The Benevolent among their own employees and trade contacts.

Yusef said: “They are all well-known and highly respected and bring with them hugely relevant experience which will be invaluable at this crucial time in our trade charity’s growth. I am certain that the Trustees alongside the team will work tirelessly to make sure the needs of the beneficiaries around the country will be met.”

Chris Porter, chief executive at the charity, added: “I am so pleased to have three new Trustees for The Benevolent who will not only bring great business acumen and further experience to our Board of Trustees, but three who truly understand the mission and core values of the Charity.

“As industry leaders they have all been so supportive of The Benevolent as Corporate Partners, at our events and encouraging their own teams to get behind the trade charity with individual fundraising. They have all led by example in their own companies.

“I am therefore truly delighted that we will have such a positive and progressive boost to our governance in the coming months and years as we build on our success, awareness and support to those in need in our trade.”

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