Global Brands fine-tunes its search for new VK flavour

09 July, 2018

Global Brands has announced “unprecedented levels of interest” for the search for a new VK flavour, with the campaign reaching more than six million consumers across social media.

The producer said more than 33,000 new flavour suggestions have been submitted and it is now opening up the most popular final four flavours to a public vote, which will end on July 27.

The four choices - which are Watermelon, Raspberry & Pineapple, Violet and Wild Fruits – each have their own dedicated influencer, who will champion their flavour for the public to get behind.

The winning flavour will be revealed at the beginning of August and this will be put into production and ready for release by February 2019. 




Bookmark this


Site Search

COMMENT

The beer offers that are coming home to roost

You may have heard by now that it’s coming home. Football, that is. For one or two people in the beer business, there’s also the possibility that chickens are coming home too – to roost.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter