Greenall's extends into flavoured gin liqueur market
Greenall’s is extending into gin liqueurs with the launch of two new variants.
Green Apple & Hibiscus and Blood Orange, Fig & Ginger, have been created by renowned master distiller, Joanne Moore, at the historic G&J Greenall’s distillery in Warrington.
The launch marks the company’s first foray into the flavoured gin liqueur category, which is growing in popularity in the UK.
Both have an abv of 20% and they will initially be available to the World Duty Free market before being made available to the off-trade from August this year at a recommended price of £18.50 for 50cl.
Rob Curteis, international marketing director, said: “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of quality gin. Had Greenall’s never been made, it is quite possible the gin category wouldn’t be the success it is today. A pioneer never rests on its laurels though – innovation is key to bringing new consumers into the category and with our long-standing reputation as the original handcrafted British gin, we are excited to be introducing a whole new audience to quality gin with Greenall’s Gin Liqueurs.”
Master distiller, Moore, said: “It was important to me that with these new liqueurs we have consumers who are new to gin a great first experience to whet their appetitive, giving them a taste of gin, but softening it with a lower abv and appealing complimentary flavours. We have put a lot of care into the development of these liqueurs and I can’t wait to see how they are received by Greenall’s fans – new and old – around the world.”
The liqueurs can be enjoyed over ice, with tonic, with sparkling wine or in cocktails, according to the company.