Sixpoint Brewery reveals new limited edition brews for UK market
Sixpoint Brewery is introducing new beers to the UK market via importer Heathwick, in time for American Independence Day on July 4.
The new beers, which are being introduced following the success of the launch of Sixpoint’s core range into the UK last year, represent the start of a new programme by Heathwick to release speciality, limited edition formulations from the US brewer every two to three months. The new beers are:
Jammer, a 4% abv Gose, which is described as a “refreshing, tart brewer balanced with a fruity coriander aroma and a touch of sea salt”.
Righteous Ale, a 10.5% abv barrel-aged rye ale, which is made with three types of rye malts and smoothed out in both Bourbon and Rye whisky barrels for a “layered and complex” beer, with flavours ranging from spicy rye character to maple and vanilla.
Alpenflo is a 4.9% abv Helles lager, made using all malt, 100% two row-barley and a clean, noble hop character from Tettnanger hops sourced from family farms in Bavaria.
Jammer and Righteous Ale will be available in 35.5cl cans until September while Alpenflo, available in 35.5cl cans and 30 litre kegs will be available all year round.
Graham Richardson, general manager at Heathwick, said: “Sixpoint is one of the top selling beers in the New York metro area and we are seeing many of the city’s facets being replicated in the UK market. Following a successful launch earlier this year the time is now ripe for Sixpoint to build on its US provenance here in the UK and offer consumers what they are looking for: a premium quality, authentic, American craft beer range that’s new, innovative and different. With the launch of the new speciality styles, Sixpoint will be available in six high quality beer styles in total giving the consumer a much greater opportunity to enjoy their range of products. Sixpoint’s latest launch in the UK is the first in a series of new limited release beers that we will be introducing every two to three months, as well as continuing with the core range throughout the year.”
Max Nevins, vice president of marketing at Sixpoint, said: “We have been sending over some of our favourite beers to the UK for years, but it is awesome to be able to ship our limited beers over and show off the full, dynamic range. Rightous, Alpenflo and Jammer are a direct result of our new product development team’s efforts since brewmaster and chief product officer, Eric Bachli, came on board in September. Jammer is light and tangy, Righteous is super rich and complex, and then Alpenflo is a certified classic German Helles that’s been getting rave reviews. We’re amped!”
The new speciality beers will be supported with promotion around American Independence Day, such as tap takeovers and festivals.
Sixpoint was born out of an 800-square foot garage in Brooklyn, New York City, in 2004 by Shane Welch.