Black Tower marks 50th Isle of Wight Festival as Official Wine Partner
Black Tower is set to become the Official Wine Partner of the Isle of Wight Festival for the music event’s 50th anniversary.
The German wine brand will be encouraging thousands of festival-goers to join in the celebrations by posting their favourite picture of the weekend along with a #CheersToMe tag, to be in with a chance of winning some Black Tower and Isle of Wight goodies.
Managing director of Reh Kendermann, Alexander Rittlinger, said: “We are extremely proud to be partnering with one of the world’s most famous music festivals. This sponsorship and sampling activity is reflective of our drive to recruit a younger, more urbane community while still nurturing our loyal customer base.”
The Isle of Wight Festival takes place between June 21 and 24, and the line up includes Depeche Mode, The Killers, The Script, Van Morrison and Liam Gallagher. Also on the bill are Rita Ora, Camilla Cabello, Blossoms and James Bay.