SWA appoints new Director of Industry

The Scotch Whisky Association (SWA) has appointed Dagmar Droogsma as Director of Industry.

Droogsma most recently held the role of head of Defra’s unit responsible for EU strategy and negotiations. She has also held senior roles in the Civil Service, including at the Department for the Environment, Food & Rural Affairs, and at the Department for Energy and Climate Change.

In her new role she will oversee the SWA’s work on operational issues, alcohol policy, taxation and the Industrial Strategy. She will be based at the SWA London office.

SWA chief executive, Karen Betts, said: “I am delighted that Dagmar is joining the SWA team. She will bring a wealth of experience from her previous roles, both inside and outside government. She will strengthen the Association’s expertise at a busy time, as the industry works to ensure that Scotland’s national drink continues to thrive.”

Droogsma added: “I am excited about using my experience and skills to drive the sustainable growth of the whisky sector through and beyond Brexit.”

The Scotch Whisky industry is the UK’s largest food and drink export, with exports valued at £4.37 billion in 2017.

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