Strongbow toasts festival season with on-pack promotion

Strongbow is offering a special on pack promotion to help retailers drive sales through the summer months.

The ‘Make an Epic Festival Entrance’ competition builds on the success of last year’s campaign, celebrating Strongbow’s sponsorship of three festivals: Kendal Calling, Isle of Wight Festival and Victorious. For a second year running the cider brand is challenging customers to ‘Make an Epic Festival Entrance’, with eight lucky entrants who concoct the most inventive ways of arriving in style set to win “the ultimate prize of entry to the festivals” for themselves and five friends.

In addition, shoppers will have the opportunity to win thousands of festival essentials, from Bluetooth speakers to pac-a-macs. This on-pack activity runs from now until July 2018.

Toby Lancaster, category & shopper marketing director at Heineken, said: “Strongbow is sponsoring some of the country’s biggest festivals this year. Whether customers are basking in the festival atmosphere or recreating this at home, on-pack promotions give retailers a great opportunity to drum up excitement around summer events while offering a stand out point of difference on shelf.”

Strongbow’s promotion runs across 4-pack and 10-pack cans in Original and Dark Fruit varieties, as well as across 12-pack cans in Strongbow Original.

Strongbow is an official sponsor of the Isle of Wight Festival (June 21 to 24), Kendal Calling (July 26 to 29) and Victorious (August 24 to 26).

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