Tortuga reveals plans for growth in UK market

01 June, 2018

A new UK-based drinks company is gearing up to tap into the growing interest in super premium spirits.

Tortuga Brands was set up by managing director Gary Hazell and board director Peter Davie; collectively the duo have years of experience in the international drinks industry. With Tortuga the pair hope to offer “a fresh approach to brand building” by looking after super premium spirits both in the UK and globally.

The company has already secured the exclusive distribution rights for a number of brands, including Willem Barentsz Gin, Raven Rare Blended Scotch Whisky, The Blue Beetle London Dry Gin, Xeco Sherry and the Dark Matter portfolio from Scotland. Tortuga is looking to expand its “carefully selected” portfolio across premium spirits categories including Malt Whisk(e)y, Cognac, Tequila and Vodka.

Hazell said: “I am delighted to be taking the helm at Tortuga Brands and we are thrilled to have a range of hand-picked super premium brands on board already. Our ethos is to nurture growing brands by getting them to market quickly and in the most appropriate way, while making the most of our excellent global contacts taking brands into international markets.

“We are looking to expand our sales and marketing team in the UK and are actively recruiting recognised individuals in the industry to support our premium brand development.”

Tortuga Brands HQ is based at The Vintry in Ilford, sharing administrative resources with other drinks industry companies, including Mangrove.

Bookmark this

Site Search


Richard Hemming MW's irrefutable wine truths

Two unbelievable truths: every wine shop should sell top-end Bordeaux, and the wine trade is excellent at innovation. And I can prove one via the other.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know