Diageo Reserve reveals Haig Club Father's Day gift pack

25 May, 2018

Diageo Reserve has launched a new Father’s Day gift pack for its premium single grain Scotch, Haig Club.

The new pack comes in a gift box alongside a bespoke limited-edition chrome hip flask and a full size 70cl bottle of Haig Club, packaged in its iconic blue bottle.

Nick Temperley, head of Diageo Reserve GB, said: Father’s Day is one day that people really want to say thanks to dads, so it’s important that retailers have great products with strong shelf appeal.

“Haig Club is the perfect whisky to recruit non-whisky drinkers into the category but also sits well with those who know their malts from their blends. It is a modern and stylish choice and the added value of the hip flask means dads can enjoy it whenever they like.”

The new pack will be available online at Drinks Supermarket and in UK grocery stores, priced at £45. The brand’s miniature 5cl formats will also be available nationwide, priced at £4.50.

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