Dead Man's Fingers adds two new expressions

Dead Man’s Fingers has launched two new expressions to join the brand’s original Spiced Rum portfolio.

The newcomers - a Coffee Rum and a Coconut Rum - also boast a new packaging design, aimed at targeting a new generation of rum drinkers.

The brand, which was originally created at The Rum & Crab Shack in St Ives, Cornwall, was recently acquired by Halewood Wines & Spirits.

The drink is made from a mix of Caribbean rums and the brand is aimed at a younger audience. The new flavours are available in 70cl and 5cl variants.

James Stocker, marketing director at Halewood, said: “We can see from market data and industry trends that there’s a new generation of rum drinkers that want to be associated with brands that are dynamic, fresh, packed with attitude and moving with the times. As such, we have developed intriguing flavours that are inspiring and versatile to both consumers and the trade, and designed bold new packaging that we are confident will draw our target audience into this evolving rum category.”

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