Black Cow launches first on-pack promotion
Black Cow is launching its first ever on-pack promotion following a collaboration with celebrity chef, Mark Hix.
The promotion for UK retailers will run throughout the summer until September 2018, offering the chance to win a bespoke cocktail masterclass (worth £250) with Black Cow Ambassador and Head Barman at HIX, Duston MacMillan, at Marks Bar.
One winner will be announced per month until September and the promotion will cover more than 1,000 Black Cow retailers in the UK, including Sainsbury’s, Morrison’s and Majestic stores.
The promotion comes off the back of a cocktail and food pairing collaboration with Hix, which is currently running at Mark's Bar, HIX Soho.
Black Cow marketing director, Kate Harrison, said: “We are delighted that renowned restaurant group HIX restaurants have agreed to partner with us to offer consumers such a unique and coveted prize. We recommend pairing Black Cow alongside food, as an aperitif. The soft and smooth nature of the liquid, because it is made from grass grazed cow’s milk, ensures it holds flavours better than any other vodka.”
Black Cow is a super premium vodka distilled from milk and treated to a secret blending process, created by dairy farmer Jason Barber.