Indie Brands to distribute Lolea Sangria in the UK
Zamora Company has appointed Indie Brands as the UK partner for its recently-acquired premium sangria, Lolea.
Lolea, which was launched in 2013, has just 7% abv and it is made using a recipe combining high quality wine and fruit. Two versions will be available in the UK: Lolea No.1 (made with red wine) and Lolea No. 2 (made with white wine) in both 75cl and 20cl sizes.
Indie Brands, which was established in 2012, is an independent distributor of premium drinks brands.
Julia West, brand manager, said: “Lolea has some real points of difference in terms of look, brand messaging and flavour profile, and we will also be working with Zamora Company who are showing a real commitment to support and grow Lolea in the UK market – something which resonates with us, and our trade partners.”
West said the plans will revolve around ‘Summer Terrace’ style events in the UK, along with a parallel plan to target specialist and independent retailers for take-home drinking occasions.
She added: “There is no doubt that the UK is a key market, and this is set to be a big year for the brand.”
Lolea became part of Spain’s Zamor Company portfolio earlier this year.
Kirsty Loftus, area manager for Zamora, said: “We are know for our innovation and successful brand activation in key markets, and are excited to partner with Indie Brands to develop Lolea in the UK.
“Lolea is a light sparkling sangria, which is ideal for serving over ice and fruit – perfect for the approaching summer season.”
Lolea will be available in the UK from the end of May, priced at £9.99 for the 75cl bottles.