Jagermeister taps into 2018's summer of sport

Jagermeister is releasing 80,000 of its ‘flag bottles’ into the off-trade, to tap into the “big summer of sport”.

Other off-trade activity includes the launch of the Yard of Jager flag pack, which features 10 x 2cl bottles. The pack launches this month.

Jonathan Dennys, customer marketing and insights controller, said: “Jagermeister is often associated with big occasions and with this summer being packed with major sporting events it is the perfect time to get together with friends for that ‘Jagermeister moment’ whether at home or in-venue.

“It is an opportunity for Jagermeister to be put at the fore of this summer’s offering and for both on and off-trade to think beyond the typical category sales of beer and cider and consider spirit brands like Jagermeister, which can offer huge prospects to drive incremental sales.”

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