Ocado seeks out new food and drink products

Ocado’s hunt for Britain’s Next Top Supplier returns for its fourth year this May, offering small British food and drink businesses the chance to secure a listing with the online supermarket and win a £20,000 marketing budget.

The competition is open to all retail-ready food and drink suppliers and start-ups are welcome and encouraged to apply, Ocado said. The retailer’s online-only business model allows it to work with smaller quantities, eliminating the need for suppliers to provide very high volumes of product, it added.

Rose Price, head buyer at Ocado, said: “With 70% of our supplier base made up of SME’s, we are dedicated to discovering the UK’s most passionate producers, no matter how small, and helping them to bring their business to the next level by selling on a national scale. We are always looking for unique, high-quality items that are full of flavour to enhance our fantastic range, and this competition is intrinsic to finding the best of British.”

Ocado’s buying team will review all applications, with shortlisted competitors moving through to the second stage to present in person. The finalists will battle it out in front of an expert panel to win the grand prize and see their product listed alongside other brands, such as previous winners: Manfood and Hiver Beer.

Last year the Isle of Wight’s The Garlic Farm scooped up the first prize and Ocado now lists more than 50 Garlic Farm products.

For more information visit supplyocado.com/bnts and complete the application form before the competition closes on May 15. To quality suppliers must offer a food or drink product not currently stocked by Tesco, Sainsbury’s, Waitrose, Morrisons, Asda or Amazon.

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