Funkin adds to its off-trade cocktail shaker range

06 May, 2018

Funkin is revamping its premium cocktail shakers and expanding the range to include three new flavours, with two more set to join later in the year.

The new additions – Pina Colada, Espresso Martini and Bramble – were chosen to tap into current spirits and cocktail trends, according to the company. The three newcomers will join the existing range, which comprises: Mojito (with a 100 calorie option), Passion Fruit Martini and Strawberry Daiquiri.

The range of cocktail shakers has also been given a new look and they are now silver with bright, bold colours to differentiate each flavour and clearly communicate how the product should be used. The shape remains the same, allowing consumers to add spirit and ice, ‘make it shake’ and serve.

Funkin managing director, Andrew King, said: “Funkin’s cocktail shakers have a premium design with a strong shelf presence that effectively reflects the quality of the product. The additional cocktail serves provide our customers with a point of difference in the spirits aisle just in time for summer, a key sales period for retailers, which will help grow the overall cocktail category.”

The launch of the revamped cocktail shakers and the new flavours will be supported by nationwide sampling coupled with a social media campaign to drive trial and awareness.

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