Luscombe Drinks launches Sparkling Fruit Waters
Luscombe Drinks has launched a range of organic Sparkling Fruit Waters in response to increasing consumer demand for no added sugar products.
The first three flavours comprise Passion Fruit, Sour Cherry and Raspberry, and the range is available in 27cl glass bottles, priced at £1.95 each.
Gabriel David, chairman and founder of Luscombe Drinks, said: “For the first time, sales of bottled water have exceeded sales of cola. This has been driven by the trend towards healthier low-calorie drinks with reduced sugar content, and the success of premium sparkling waters.
“As a premium soft drinks producer with a reputation for crafting delicious tasting drinks from natural organic fruit, we have been working on an introductory range of Sparkling Fruit Waters. However, unlike many fruit waters currently on the market, the Luscombe range have a high fruit content to ensure the real taste of the fruit comes through – not just a hint.
“The concept is actually quite simple. We have taken soft Devon spring water and added carbonation and lots of rich organic fruit. As with all of our drinks, they don’t contain any fruit concentrates or artificial flavourings.”